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American Apparel: what are we really being sold? Vanessa April 6, at AM. Controversy and sexuality sells. Should American Apparel have abandoned the suggestive imagery that had defined its past marketing campaigns with its relaunch? Hahaha oh no, trust me Vanessa, you're not the only one!
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American Apparel forced to auction half-naked teen models
All companies should provide their employees good conditions, social benefits and so on. The one thing we focused on was the Justin Bieber perfume ad. They have a collection of ads that many people find provocative. Another focus for the new American Apparel is sizing. Also, keep an eye out for a Pride collection, timed to launch this spring. It always leads to failure.
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I get what you are saying, Sky. I know, it seems incredible, but I think you deserve the facts. But the brand does have a solid plan to tackle diversity with the forthcoming launch of a nude collection. The brand might hammering home its message of ethical production, but it's continuing to sell us clothes in an arguably unethical way. And, in , it was criticised by the Advertising Standards Agency after an ad campaign featured seemingly underage girls. But advertising revenue helps support our journalism. To many American Apparel shoppers, this is not considered provocative, but part of the company's identity.
Share Facebook Pinterest Twitter Tumblr. Haha happy to hear you're being the boycott, as well! They just went backwards 10 years. American Apparel has built an audience and only they can determine if their new marketing strategy is working. The company sells clothing, but the ads seem to say otherwise. Follow us and get more smarter!